Black Friday 2026: OLED TVs
Black Friday OLED TV deals
OLED TVs carry the biggest price premium of any TV type, so they are where a holiday sale saves the most in dollars. These are the three OLEDs we recommend, each with its typical price and the sale price we would wait for.
All three are 65-inch models with perfect blacks and fast gaming. What separates them is panel type, brightness, and price.
From November 9 we check these prices twice a week through Cyber Monday and mark each pick that hits its target.
Typical prices are what each product actually sold for when we last checked, in October 2026, not list prices. Targets are our judgment of a price worth acting on, not a forecast of what any retailer will charge.
The OLEDs we recommend
Full categoryTarget: 25 percent under typical.
| Product | Typical now | Buy at or under | Where to buy |
|---|---|---|---|
 Samsung S90F 65-inch QD-OLED (QN65S90FAFXZA)Color-rich movies and gaming in a dim room | $1,398 | $1,050 | View on Amazon |
 LG C6 65-inch OLED evo (OLED65C6PUA)Dark rooms, movies, gaming | $1,600 | $1,200 | View on Amazon |
 Sony BRAVIA 8 II 65-inch QD-OLED (K-65XR80M2)Reference movie watching, Sony and PlayStation households | $2,498 | $1,870 | View on Amazon |
What to expect
How these go on sale
WOLED or QD-OLED
The Samsung S90F and Sony BRAVIA 8 II use QD-OLED panels, which give the most saturated color of any TV type. The LG C6 uses LG's WOLED panel. In a room with lamps on, QD-OLED blacks can look slightly grey because the panel has no polarizer; in a dark room both look superb.
Last year's model at a clearance price
OLED picture quality moves in small steps from one year to the next. If you see the previous model at a clearance price, it can be the better buy. LG names its years by letter and number, so the C5 is the 2025 model and the C6 is 2026.
Burn-in is a usage question
Modern OLEDs shift and dim static elements to prevent burn-in, and normal mixed viewing is not a risk. If the TV will show news tickers or a game HUD for hours every day, a Mini-LED is the safer choice.
Before the sale
Settle these first
Confirm the room is dim enough
OLED is at its best with the lights low. For a bright living room, our bright-room picks are Mini-LEDs for a reason.
Size it for your seat
At 8 to 9 feet, 65 inches is the minimum for a cinematic picture. Check before the sale.
Compare the two leaders
The LG C6 and Sony BRAVIA 8 II head to head: brightness, processing, and gaming.
Common questions
- What is a good Black Friday price for the LG C6?
- $1,200 or less for the 65-inch. It typically sells for $1,600, and OLEDs are among the most heavily discounted TVs of the holiday season.
- Is the Samsung S90F or the LG C6 the better Black Friday buy?
- It comes down to price on the day. The S90F has QD-OLED color and becomes a buy at $1,050; the C6 holds deeper blacks with the lamps on and becomes a buy at $1,200. If both hit their targets, pick by room: dark room, S90F; lamps on in the evening, C6.
- Is the Sony BRAVIA 8 II worth the extra money?
- For movie fans who value Sony's processing, yes, at $1,870 or less. At its typical $2,498 it is the premium choice; the LG C6 and Samsung S90F get most of the way there for less.
- OLED or Mini-LED on Black Friday?
- OLED for a dim room and movies first; Mini-LED for a bright room, sports, or long gaming sessions with a static HUD. Mini-LEDs also cost less at every size.
Related
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